IT STARTED WITH A SIMPLE IDEA
Let’s rewind
It all started in 2006. Two brothers, Emil and Linus, struggled to find quality gear to ride in. They ordered some from the States, and their buddies were so impressed that they wanted some too. What began as a small project importing gear previously unavailable in Sweden for a small group of friends quickly snowballed into something special.
After a few years of selling the big brands, they heard tons of great product ideas, and it seemed those big brands weren’t listening. Then they had an idea. Surely, the best people to create with are those who ride, roam, and follow their passion every day.
Ridestore was born with one simple, underpinning ethos: The customer is the brand. The community has always been at the heart of Ridestore, and that’s never going to change. After all, the first customers were friends, and that’s still how we like to think of it today.
So, we opened the lines of communication with you, our customers. We threw out the rulebook, disregarded ‘traditional’ company structures, and set out to make our own line of snow gear with the rider community at its core.
The result? Dope and MONTEC – where the only ‘boss’ is the customer.
Riders lead the way
You know what you want for your time on the mountain. You have the creativity and brilliant product ideas. That’s why we exist and build everything in collaboration with our customers.
Our community’s feedback is the North star for the entire process – from initial sketches on a page to first tracks on a powder run. If something doesn’t get customer approval, it won’t make it on the mountain. It’s as simple as that.
OUR TEAM
Building the Dream Team
Ridestore is a bunch of fearless individuals working in remote teams worldwide. We create from wherever we are, and we love to work hard so we can play hard. For us, performance and execution rule. Location and work hours are secondary. And that’s the way we like it.
Although we don’t work right next to each other, we stay connected with digital tools and meetups and can make great products through our creative connections. We love working remotely because we crave freedom.
But we don’t take this for granted. To us, a dream team means that we all perform at our best and help each other reach that level. We create our dream roles so we can ride together as a team. Does this sound like you?
Sustain the slopes
Our mindset, like all those who ride, roam and follow their passion on the mountain, is to push the boundaries. We want to see how far we can go. In our supply chain, we want to know how every fibre of fabric, and every worker, is treated. We’re working on ways to reduce plastic packaging, emissions and water use.
But let’s be honest.
The most sustainable garment is the one not made. So we are in the business of producing long-lasting gear. Outdoor jackets and pants made with recycled materials and tested to endure tens of thousands of abrasions - built to pass on to the next generation.
We hear you
We know this wouldn’t be possible without you, so we just want to say thank you.
As you’ve probably sensed by now, we’re big on interacting with our community. So our door is always open for you to speak to us. You can chat to our Customer Experience Team about anything – from getting help with your order to finding out which ski resort to hit next.
And if you’ve got any ideas about product features or designs, we want to know! We’re always stoked to hear from you.